From product to marketing, media to licensing, every team needs to be grounded in the fast-changing reality of youth culture and act with intention. That means going beyond assumptions, and powering decisions with robust, real-world consumer insight.
See the world through the eyes of kids and families: what’s changed, what’s true, and what’s new. From attitudes to routines, platforms to passions, our data tracks how kids and their parents think, create and consume.
What you gain:
Why it matters:
Start with the full picture to build a broad and deep understanding of the kids and family landscape you’re operating within. You constantly need to know what’s happening and changing in their lives to be able to orient products, plans to their needs and values.
First-party data only tells part of the story. We fill in the rest. Our insights distil what makes your consumers unique, what drives their decisions, and how your brand fits into their world; with the clarity and objectivity internal teams often can’t reach alone.
What you gain:
First-party data only tells part of the story. We fill in the rest. Our insights distil what makes your consumers unique, what drives their decisions, and how your brand fits into their world; with the clarity and objectivity internal teams often can’t reach alone.
What you gain:
Why it matters:
When you truly understand what makes your audience tick, you can create messaging that connects, content that converts, and strategies that outperform, maximising your relevance and opportunity for discovery.
Staying relevant tomorrow means knowing where to focus today. Our continuous flow of family insights keep you tuned into real-time shifts in sentiment, behaviour and culture to help you spot what’s coming next and act before it arrives.
What you gain:
Why it matters:
When you truly understand what makes your audience tick, you can create messaging that connects, content that converts, and strategies that outperform, maximising your relevance and opportunity for discovery.
From concept to campaign, we support the teams shaping the future of kids and family engagement. Whatever your role, we deliver the insight you need to be chosen by modern families — and make decisions with clarity, confidence, and credibility.
Know what’s hot, what’s next, and where demand is heading — backed by compelling data that helps you unlock the right partners and opportunities, faster.
Design and place campaigns with precision — using real-time insight to reach the right audiences, on the right platforms, at the moments that matter most.
Build richer personas, uncover growth opportunities, and target with precision — by knowing who your audiences are, where they are, and what truly moves them.
Ground your ideas in insight, not instinct. Use real-time trend data to rationalise thinking and develop products, content, and experiences that win attention.
Make evidence-based decisions with speed and confidence. From always-on access to custom deep dives, get the story behind the stats — and the ‘why’ behind the ‘what’.
Bring credible data, and audience-first strategies to the table. Whether you’re shaping brand, digital or content campaigns for clients who need to engage kids and families.
Ready to connect the dots?
Bespoke research for your biggest questions
When time is tight and the stakes are high, our kids and family research specialists deliver the answers you need, fast. Whether you’re measuring the uplift of a campaign, or validating a concept or creative idea before launch, we offer rapid-turnaround, tailored research to help you move forward with clarity and confidence.
Audience in Focus
Delivering tailored insights, deeply understanding your audience to drive confident decisions.
Attitudes and Usage
Gather insights into children’s and teens’ attitudes, behaviours, and key criteria driving brand choice.
Audience Segmentation
Go beyond age and gender to identify commonalities in audience cohorts to guide targeted, authentic engagement strategies.
Brand Health Check
Understanding your brand and its metrics. What’s working and where improvements are needed.
Brand Lift Studies
Benchmark your target audiences’ attitudes, and consumption preferences to analyse the impact of marketing and promotional activity.
Concept Testing
Gather spontaneous feedback on storylines, visuals, videos, creatives, and messaging.
Field & Tab
A fast, flexible, and cost-effective way to gather and organise high-quality data.
Flash Survey/Flash Survey+
Fast turnaround service for straightforward objectives and limited survey questions.
Pathfinder
Find out the pathways young audiences take to get to their desired brands and content.
YouthSaid
YouthSaid captures authentic kids’ voices at scale, delivering rich, actionable insights efficiently.
