The Insights Family

Be the chosen brand that kids love – and parents' trust.

Tap into the world’s most powerful data on kids and families to shape the winning strategies, products, and experiences of tomorrow.

Be the chosen brand that kids
love – and parents' trust.

Tap into the world’s most powerful data on kids and families to shape

the winning strategies, products, and experiences of tomorrow.

Chosen by the world's leading family brands

Everyone wants their attention.
Few brands truly earn it.

Kids and families now shape over $1 trillion in global spend, but their attention is fractured across screens, products, and platforms. To cut through, brands need more than ideas. They need data-driven clarity on what to say, where to show up, and how to be chosen.

SIGNAL

See shifts others miss

Real-time data captures how kids and families think, feel, and behave, across generations, screens, and global markets.

STRATEGY

Back up your thinking

Independent, trusted insight. helps you identify white space, unlock opportunities, and shape sharper products, content, and campaigns.

SUCCESS

Earn time and attention

Win time, attention, and trust, and drive real outcomes, from growth and loyalty to standout brand relevance in the moments that matter most.

The Window for Capturing Kids’ Attention

Kids today have just a valuable seven hours available for entertainment each day — a narrow window of free time once school, sleep, hanging out with friends, and daily routines are stripped away.

For brands targeting this demographic, understanding how kids spend this precious time becomes critical to earning a place in their lives.

One chart. One insight. Once a week.

Each week, our CEO handpicks one standout chart from our latest data, highlighting a key trend shaping the world of kids, teens, and families. Alongside the chart, he shares his perspective on why it matters and what it could mean for brands across industries like toys, education, media, and more.

Meet us at Key Industry Events

We’re excited to connect with leaders across the kids and family landscape at events around the world. From London and Nuremberg to San Diego and New York, we’re excited to share insights that shape the future of play, entertainment, and licensing.

Insights Workshop with Kids & Family Experts

Book a complimentary one-hour session that’s fast, focused, and tailored to your brand. This session tackles your challenges, uncovers opportunities, and delivers insights you can act on immediately.

For the teams building what’s next

From concept to campaign, our independent data empowers the teams shaping the future of kids and family engagement. Helping you move faster, think bigger, and make decisions that get your brand chosen.

Advertising & Media Planning Teams

Plan and place campaigns that cut through.

Know where young audiences are — and deliver media that reaches the right audience, on the right platforms, at the right time.

Brand & Marketing Teams

Build strategies that earn attention — and drive growth.

Uncover growth opportunities, sharpen personas, and align messaging to what truly moves kids and families across categories and channels.

Data & Insight Teams

Turn data into strategic insight and clear direction.

Move beyond observation to impact. From daily tracking to deep dives, use credible, decision-ready insight to guide teams with confidence.

Licensing & Partnerships Teams

Find the IPs and partners to unlock growth.

Track what’s hot, what’s next, and where demand is heading — so you can pitch smarter, close faster, and license with confidence.

New Product Development (NPD) Teams

Create what families want — before they know they want it.

Use trend data and behavioural insight to validate ideas, optimise pipelines, and design products and experiences that win attention and stand out.

Sales & Category Management Teams

Optimise performance and uncover opportunities.

Use data to track trends, measure performance, and identify pricing, promotional, and distribution opportunities.

The world’s largest continuous study of kids and their parents

45 seconds

45^seconds

a new voice is
captured

20+

Countries

5 Generations

3m+

Families surveyed & growing

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