The Lucky Seven: The Prime-Time Window for Capturing Kids’ Attention
Kids today have just a valuable seven hours available for entertainment each day — a narrow window of free time once school, sleep, hanging out with friends, and daily routines are stripped away.
How Today’s Digital-First Parents are Redefining Brand Expectations
Understanding today’s parents is as crucial as knowing what their children want. In 2025, rising cost-of-living pressures, evolving media habits, and shifting developmental priorities are reshaping how families play, spend, and connect, which impacts product choices at home.