Discover how brands can capture kids’ attention during their seven hours of daily entertainment.
Kids today have just a valuable seven hours available for entertainment each day — a narrow window of free time once school, sleep, hanging out with friends, and daily routines are stripped away. For brands targeting this demographic, understanding how kids spend this precious time becomes critical to earning a place in their lives. It […]
Explore how digital-first parents shape play, wellbeing, and product choices.
How Today’s Digital-First Parents are Redefining Brand Expectations Understanding today’s parents is as crucial as knowing what their children want. In 2025, rising cost-of-living pressures, evolving media habits, and shifting developmental priorities are reshaping how families play, spend, and connect, which impacts product choices at home. Shifting Priorities in a Changing Economic Climate In 2021, […]
A guide to emerging franchises, consumer trends and product demand among kids aged 3–18.
Learn how AI is turning kids into creators, transforming how they play, make, and engage with media.
Watch on-demand and dive into the cross-regional shifts reshaping the kids’ licensing landscape.
[ON-DEMAND WEBINAR] Top IPs and Licensed Products Gen Alpha and Gen Z Care About In our latest webinar, “Top IPs and Licensed Products Gen Alpha and Gen Z Care About,” The Insights Family’s VP of Research Solutions Adam Woodgate and Global Strategic Account Director Jack Day took a deep dive into the cross-regional shifts reshaping the kids’ licensing […]
Explore why true toy success depends on getting closer to local kids, cultures, and context.
Discover how brands can capture kids’ attention during their seven hours of daily entertainment.
Kids today have just a valuable seven hours available for entertainment each day — a narrow window of free time once school, sleep, hanging out with friends, and daily routines are stripped away. For brands targeting this demographic, understanding how kids spend this precious time becomes critical to earning a place in their lives. It […]