From product to marketing, media to licensing, every team needs to be grounded in the fast-changing reality of youth culture and act with intention. That means going beyond assumptions, and powering decisions with robust, real-world consumer insight.
From concept to campaign, we support the teams shaping the future of kids and family engagement. Whatever your role, we deliver the insight you need to be chosen by modern families — and make decisions with clarity, confidence, and credibility.
Know where young audiences are — and deliver media that reaches the right audience, on the right platforms, at the right time.
Uncover growth opportunities, sharpen personas, and align messaging to what truly moves kids and families across categories and channels.
Move beyond observation to impact. From daily tracking to deep dives, use credible, decision-ready insight to guide teams with confidence.
Track what’s hot, what’s next, and where demand is heading — so you can pitch smarter, close faster, and license with confidence.
Use trend data and behavioural insight to validate ideas, optimise pipelines, and design products and experiences that win attention and stand out.
Use data to track trends, measure performance, and identify pricing, promotional, and distribution opportunities.
Coverage includes:
Over 60% of kids now spend more than 2 hours a day on structured play, and plush toys are driving the fastest growth in the category.
Coverage includes:
Over 70% of kids now consume content across multiple platforms daily, with Disney+ driving the fastest growth in viewership.
Coverage includes:
Kids influence over 7/10 purchases across nearly every major consumer sector, including groceries, technology, subscriptions, travel, leisure, and more.
Coverage includes:
Over 20% of US kids pick their favourite sports team before age 7, half by 12, and two-thirds by age 15.
Strengthen your team with our Data Champions Support Package — providing on-demand support to answer questions, surface what matters, and deliver decision-ready outputs within 24 hours.
When time is tight and the stakes are high, our kids and family research specialists deliver the answers you need, fast. Whether you’re measuring the uplift of a campaign, or validating a concept or creative idea before launch, we offer rapid-turnaround, tailored research to help you move forward with clarity and confidence.
Audience in Focus
Delivering tailored insights, deeply understanding your audience to drive confident decisions.
Attitudes and Usage
Gather insights into children’s and teens’ attitudes, behaviours, and key criteria driving brand choice.
Audience Segmentation
Go beyond age and gender to identify commonalities in audience cohorts to guide targeted, authentic engagement strategies.
Brand Health Check
Understanding your brand and its metrics. What’s working and where improvements are needed.
Brand Lift Studies
Benchmark your target audiences’ attitudes, and consumption preferences to analyse the impact of marketing and promotional activity.
Concept Testing
Gather spontaneous feedback on storylines, visuals, videos, creatives, and messaging.
Field & Tab
A fast, flexible, and cost-effective way to gather and organise high-quality data.
Flash Survey/Flash Survey+
Fast turnaround service for straightforward objectives and limited survey questions.
Pathfinder
Find out the pathways young audiences take to get to their desired brands and content.
YouthSaid
YouthSaid captures authentic kids’ voices at scale, delivering rich, actionable insights efficiently.
No commercial decision on kids or family should rely on guesswork. Use insights that understand their world so no time, effort, or money goes to waste.
