Platform – The Insights Family

The leading decision-intelligence platform for the kids & family economy.

The Family Economy is the world’s most powerful economic force, yet it is complex. We exist to make it transparent, finding growth signals and putting them into the hands of decision-makers.

Always-On Insight
Across the Moments That Matter

From toys to tech, snacks to streaming, competition is everywhere. Our platform tracks how kids, teens, and families live, play, learn, shop, and connect, surfacing the behaviours, signals, and whitespace that help you move faster, build smarter, and act with confidence.

Market Sizing

Opportunity assessment and competitive landscape

Digital Behaviours

Device usage and online activity patterns

Education & Development

Learning preferences and growth aspirations

Play Time

Sports, hobbies, toys, and office engagement

Purchase Power

Understanding the young consumer journey

Social Circles

Relationships, influence, and communication

Entertainment Hub

Platforms, content channels, and gaming preferences

Future Trends

Emerging behaviours and future signals

Food & Shopper

Food preferences and shopping behaviours

Smart Tools. Instant Clarity.

Our built-in analysis tools do the heavy lifting, surfacing the patterns, comparisons, and standout signals to save you time.

Side by Side

Compare key metrics and audience segments across regions or time periods.

Global View

Gain a comprehensive, worldwide perspective on your audiences across all markets..

IP Index™

A ranking of entertainment IPs based on affinity, awareness, and influence.

Toys & Play Tracker

Bi-monthly tracker answers key questions shaping the toy market.

Media Mix Compass™

Optimise your media strategy using data-driven modeling for smarter spend allocation.

Opportunities, Unlocked

From custom deep dives to the quarterly TrendLens, our reports are built to unlock opportunity and drive action, delivering high-impact trends, category shifts, and audience insights straight to you and your team. Developed by our in-house strategists and researchers, they turn complex data into clear direction, so your next move isn’t just informed — it’s obvious.

TrendLens

– Highlighting emerging shifts in kids’ attitudes, behaviours, and media consumption across each market, four times per year.

*Included as part of your portal subscription.

Regional Roll-Up

– A unified view of regional shifts, highlighting what’s changed, why it matters, and how it impacts performance across all markets.

*Available as an add-on. Requires an active subscription to all markets within the region.

State of the Industry

– Get the latest kids and family insights into an industry of choice, including toys, licensing, media, and entertainment.

*Available as an add-on.

Platform Pulse

– Dive deeper into the channels & platforms where kids are. Previous channel reports include Roblox, and YouTube.

*Available as an add-on.

GapFinder

– We surface whitespace and highlight the opportunity areas most likely to drive future growth.

*Available as an add-on.

Cross-Generational Insights

Kids don’t stand still, and neither do we. Our independent, daily data spans from preschoolers to teens and from Millennial parents to Gen Alpha, capturing the behaviours, attitudes and expectations across every life stage.

Kids Insights (ages 3-18)

Kids Insights
(ages 3-18)

Next Gen Insights (ages 19-30)

Next Gen Insights
(ages 19-30)

Parents Insights (of kids ages 1–16)

Parents Insights
(of kids ages 1–16)

Global Reach. Local Relevance.

From single markets to global comparisons, our data helps you understand local behaviours, spot regional patterns, and uncover white space at a global level.

Americas

Argentina

Brazil

Canada

Mexico

United States

EMEA

France

Germany

Italy

Poland

Republic of Ireland

Saudi Arabia

South Africa

Spain

Turkey

United Kingdom

APAC

Australia

China

India

Indonesia

Japan

Philippines

South Korea

Don’t just report data. Move with it.

Spot real-time trends, unlock untapped opportunities, and use insight to turn clarity into action, influence into impact, and data into a competitive edge.

The leading decision-intelligence platform for the kids & family economy.

Always-On Insight Across the Moments That Matter

Market Sizing

Digital Behaviours

Education & Development

Play Time

Purchase Power

Social Circles

Entertainment Hub

Future Trends

Food & Shopper

Smart Tools. Instant Clarity.

Side by Side

Global View

IP Index™

Toys & Play Tracker

Media Mix Compass™

Opportunities, Unlocked

– Highlighting emerging shifts in kids’ attitudes, behaviours, and media consumption across each market, four times per year. *Included as part of your portal subscription.

– A unified view of regional shifts, highlighting what’s changed, why it matters, and how it impacts performance across all markets. *Available as an add-on. Requires an active subscription to all markets within the region.

– Get the latest kids and family insights into an industry of choice, including toys, licensing, media, and entertainment. *Available as an add-on.

– Dive deeper into the channels & platforms where kids are. Previous channel reports include Roblox, and YouTube. *Available as an add-on.

– We surface whitespace and highlight the opportunity areas most likely to drive future growth. *Available as an add-on.

Cross-Generational Insights

Kids Insights (ages 3-18)

Kids Insights (ages 3-18)

Pre-schoolers (ages 3-5)

Kids (ages 6-9)

Pre-teens (ages 10-12)

Teens (ages 13-15)

Older Teens (ages 16-18)

Next Gen Insights (ages 19-30)

Next Gen Insights (ages 19-30)

Parents Insights (of kids ages 1–16)

Parents Insights (of kids ages 1–16)

Global Reach. Local Relevance.

Americas

EMEA

APAC

Don’t just report data. Move with it.

Always-On Insight
Across the Moments That Matter

– Highlighting emerging shifts in kids’ attitudes, behaviours, and media consumption across each market, four times per year.

*Included as part of your portal subscription.

– A unified view of regional shifts, highlighting what’s changed, why it matters, and how it impacts performance across all markets.

*Available as an add-on. Requires an active subscription to all markets within the region.

– Get the latest kids and family insights into an industry of choice, including toys, licensing, media, and entertainment.

*Available as an add-on.

– Dive deeper into the channels & platforms where kids are. Previous channel reports include Roblox, and YouTube.

*Available as an add-on.

– We surface whitespace and highlight the opportunity areas most likely to drive future growth.

*Available as an add-on.

Kids Insights
(ages 3-18)

Pre-schoolers
(ages 3-5)

Kids
(ages 6-9)

Pre-teens
(ages 10-12)

Teens
(ages 13-15)

Older Teens
(ages 16-18)

Next Gen Insights
(ages 19-30)

Parents Insights
(of kids ages 1–16)