From instant data to in-depth expertise, our platform is built to keep you ahead of change. Whether you’re exploring today’s trends for tomorrow’s strategy or need answers fast, we provide flexible access to insights that grow with your needs.
Where categories are converging and competition is intensifying, understanding context is everything. No matter your sector, our data reveals the moments, platforms, and motivations that shape how kids and families make decisions; insight that every brand needs to stay relevant now and in the future.
Opportunity assessment and competitive landscape
Device usage and online activity patterns
Learning preferences and growth aspirations
Sports, hobbies, toys, and office engagement
Understanding the young consumer journey
Relationships, influence, and communication
Platforms, content channels, and gaming preferences
Emerging behaviours and future signals
Food preferences and shopping behaviours
Specialized analytics and deep-dive research tools
One size doesn’t fit all; especially when it comes to kids. They grow, change, and redefine themselves faster than ever, and each life stage brings new behaviours, attitudes, and expectations. That’s why our research is built to reflect the dynamic, ever-evolving nature of childhood, adolescence, and family life.
Our insights span the full child development journey, from pre-schoolers to young adults, as well as the parents shaping (and shaped by) them. We help you understand what matters most to Generation Alpha, Gen Z, and Millennial parents.
Understand the earliest influences on young minds from play patterns and screen time to emerging preferences and parent influencers.
As kids begin to explore the world more independently, track how education, friendships, media habits are shaping their values and aspirations and how they interact with products and platforms.
This transitional age is marked by growing curiosity, confidence, and influence. Discover how Gen Alpha are navigating identity, digital spaces, and decision-making and where your brand fits.
Teens become tastemakers. Explore how they express themselves, consume content, and connect with each other. Understand their shifting priorities from belonging and self-image to tech and activism, in a world that moves fast.
On the brink of adulthood, older teens are making independent choices around spending, identity, career ambitions, and relationships. See how their values evolve, how nostalgia and new trends collide, and how to build trust with a generation that expects more from brands.
Bridge the gap between childhood and adulthood by understanding how early influences shape long-term values, behaviours, and brand choices, including how attitudes shift as this group enters key life stages, from entering the workforce and managing money to defining their lifestyle, identity, and cultural interests.
Get a clear view into the mindset of modern parents - how they research, shop, and make decisions for the family. Discover how their children influence household choices, and how values, trust, time and convenience shape their relationship with brands.
Whether you need a single-market view to dive deep into your home market, a regional lens to spot patterns close to home, or access to global data to uncover white space and scale opportunity, we’ve got the insights to power your decisions from 22 markets worldwide.
canada
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states
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mexico
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brazil
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argentina
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kingdom
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Spain
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Turkey
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France
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Italy
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Germany
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Poland
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South Africa
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Australia
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China
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Saudi Arabia
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India
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Indonesia
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South Korea
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Japan
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Philippines
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Whether you need instant answers, ongoing tracking, or bespoke research, we deliver the insight that keeps you connected to today’s families.
Get immediate access to our always-on insights portal, powered by over 4 billion data points and refreshed daily. It’s built for exploration, helping you spot emerging trends, track behaviours, and make smarter decisions, faster.
Get immediate access to our always-on insights portal, powered by over 4 billion data points and refreshed daily. It’s built for exploration, helping you spot emerging trends, track behaviours, and make smarter decisions, faster.
Whether you’re scanning for signals or zooming in on a specific shift, our platform delivers insight without delay and foresight without guesswork.
Zoom in with expert-led reports and trackers that spotlight the key changes shaping the family landscape. Delivered regularly, these sharp, strategic formats are designed to help you stay ahead of change, share insights across teams, and act quickly.
Designed for time-poor teams who need clarity without the heavy lifting, and data-led stories that spark ideas or action across the business.
Designed for time-poor teams who need clarity without the heavy lifting, and data-led stories that spark ideas or action across the business.
When time is tight and the stakes are high, our kids and family research specialists deliver the answers you need, fast. Whether you’re measuring the uplift of a campaign, or validating a concept or creative idea before launch, we offer rapid-turnaround, tailored research to help you move forward with clarity and confidence.
Whether you need an answer today or a roadmap for tomorrow, we provide insights that are fast, flexible and actionable.
