In our latest webinar, in partnership with the US Toy Association, “Navigating Toy Trends and Tomorrow’s Audiences”, The Insights Family’s VP of Research Solutions Adam Woodgate took attendees on a deep dive into the current trends shaping the global toy market, now availalble on-demand.
Drawing on real-time data from the world’s largest continuous study of kids and families, the session unpacks how shifting economic conditions, evolving play behaviours, and cultural trends are influencing toy demand today and what this means for brands planning for the future.
Topics covered:
- The World in Flux
We’ll first take a macro view of the social, and economic uncertainties shaping the toy industry globally. While tariffs, costs, and supply challenges create ripple effects for manufacturers, we’ll ground the discussion in our data on parental and gift-giver spending, alongside the non-monetary drivers and deterrents influencing toy purchases. By combining the big-picture context with actionable consumer insights, we’ll explore how toy companies can navigate turbulent waters and make informed strategic decisions. - The Expanding Audience Potential
Learn how the definition of “toy consumer” is broadening, in addition to how to engage kidults and cross-generational audiences to make toys part of lifestyle and fandom, and identify international markets where demand is growing, opening new avenues for engagement and growth. - Evolving Play Patterns and the Opportunities They Present
We’ll then zoom into the micro view of kids’ behaviors, play patterns, and cultural influences, which are shifting fast. From nostalgia and licensed products to creative and digital play, discover the forces shaping a new generation of play and how to adapt products, licensing strategies, and production to meet demand. - Strategic Insights for Growth and Innovation
Learn how to anticipate change and future-proof your strategy, using real-time insights to make proactive decisions across marketing, licensing, product, and sales that unlock growth and global reach.
Already a TIF subscriber? Log in to watch the webinar. Not registered yet? Register now to get access.
For more information on how our toy market insights can support your strategy, chat with our team: theinsightsfamily.com/contact
